About

Euiex [ pron. You ]
accelerating business transformation through innovation
About Us
Meet Our Founder
ABOUT US

a dynamic women-led force

We collaborate with partners to deploy technology solutions that address challenges, foster innovation, and use data to fuel their business growth. We deliver tailored strategies that drive meaningful, long-term impact by combining expertise and deep industry understanding.

Previously known as Eighty Eight, Euiex (pronounced “You”) is a dynamic, women-led force, deploying technology around the world to foster innovation and fuel business growth.We approach each project with the dedication and insight as if it were our own, harnessing data at every stage to validate ideas, prioritize strategies, refine experiences, and stay ahead of shifting demands.

About Our Name

At the heart of Euiex lies a simple yet profound philosophy: empowerment through connection. The brand name, Euiex, is a fusion of two powerful elements: "EU," which refers to the sense of unity, "I," representing the individual, and "EX," symbolizing transformation and excellence.Together, these elements communicate the brand’s commitment to empowering individuals by fostering a deeper sense of connection and personal growth.

The Symbol of Euiex

The symbol of Euiex—a modified version of sign language for "you"—embodies this ethos. It’s more than just a logo. It’s a reminder that every connection, every conversation, and every interaction begins with you. The gesture in the symbol, inspired by sign language, is an inclusive, welcoming motion that encourages all to communicate and understand one another, regardless of language, background, or ability.

Manage your team with reports

At Euiex, we believe that true success is built on meaningful connections. Our story is one of overcoming challenges, embracing diversity, and using innovation to make communication seamless for everyone—whether through technology, design, or human-centered service.

We’re not just a technology consulting firm; we're a catalyst for technology and connection, where every product, service, and experience reflects its connectivity and limitless reach.
By embracing this inclusive approach, Euiex has grown into a symbol of unity—where technology and human touch come together to bridge gaps. Every product, service, and experience we offer reflects our belief that the most powerful connection you can have is with others.

Through innovation, empathy, and a shared commitment to creating spaces where everyone’s voice matters, Euiex is proud to be at the forefront of a new era of technology, one where you are always at the center.
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Our Mission

To empower organizations by providing tailored, end-to-end consulting solutions that integrate strategy, technology, and operations.
We surpass expectations by leveraging our proprietary technology and frameworks, deploying and developing technology solutions that address challenges, foster innovation, and use data to fuel client business growth.
We combine deep industry expertise with innovative approaches to deliver sustainable growth, improve performance, and navigate complexity, all while fostering strong, trusted partnerships with our clients.
By combining expertise and deep industry understanding, we deliver tailored strategies that drive meaningful, long-term impact.
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Meet our Founder

Jelica Baker

Founder and Managing Partner
Jelica Baker, the visionary leader and founder of Euiex, brings a unique blend of strategic insight and practical expertise to the world of technology and business growth.Her journey includes building successful business divisions for Nasdaq and Dice.com, growing DeveloperWeek to the largest technology conference in the world, helping various venture-backed startups scale and foster their community’s; as well as launching her own company, which she grew into a thriving platform with a loyal base of over 5,000 diverse consumer clients.

Jelica’s ability to connect brands with the people they serve has defined her career and drives her commitment to clients.With a deep passion for understanding clients' needs and a dedication to delivering tailored, actionable insights, Jelica has crafted Euiex to embody her values. She ensures her team operates as true partners, immersing themselves in each client's business to provide guidance that aligns with both short-term goals and long-term vision.

This philosophy has positioned Euiex as a reliable and trusted advisor to clients from various industries.As the leader of a women-led, certified HubSpot partner, Jelica has developed Euiex into a powerhouse for product development, digital optimization, user and market data analysis, and engagement strategies.

Notably, she has spearheaded the development and publication of AI frameworks and product development strategies for industry giants like Alaska Airlines, Fiserv, and L’Oreal (Luxe).

Her team leverages expertise, proprietary technology, and cutting-edge tools to drive transformative outcomes for major brands, including Neighborly, L’Oreal, and YUM. Under Jelica's guidance, Euiex is committed to fostering genuine connections and delivering exceptional results for every client.
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Quick Facts

Who we are, what we deliver,
and our global reach

Our Team Structure

Our team integrates expertise in strategy, technology, and operations to empower clients to achieve sustainable growth, navigate complexity, and drive meaningful transformation. With a commitment to exceptional service, innovation, and collaboration, we help organizations thrive in an ever-evolving business landscape.

With a global client base and team members working across different time zones, we focus on asynchronous communication. We pride ourselves in having exceptional organizational skills to ensure progress even when team members are not online simultaneously.

Our team is comprised of strong leaders who empower more junior team members to take on leadership opportunities and to continuously learn about new advancements and technologies. Through mentorship, skill-building, and a culture of support, we empower each team member to grow into their full potential, ensuring that our clients receive the best service possible.

Because, in a knowledge-driven business, ongoing professional development is key to ensure our clients are receiving the best recommendations.

Led by visionaries who have built careers across strategy, technology, and operations, we are committed to providing personalized, actionable insights that drive real-world results.

Whether it’s optimizing business operations, implementing digital transformation, or crafting growth strategies, our consultants work hand-in-hand with clients to create customized solutions that fit their unique challenges.

We are here to help your organization unlock its full potential, navigate disruption, and drive growth. If you're ready to embrace a new era of business transformation, we’re here to guide you every step of the way.

Key Aspects

By fostering a remote-first environment, we ensure our team is empowered, focused, and equipped to provide exceptional service, offering our clients greater agility, efficiency, and access to the best expertise—regardless of location.
  • Remote First
  • Female Led
  • BIPOC Founded

8 out of 8 Time Zones Covered

6 out 8 Time Zones have full coverage while two others have partial coverage.
Geographic Locations of our team:
  • United States
  • South America